GM Approved iMR Turnkey Vendor

We specialize in automotive dealers and groups.

Search Optics is a GM Approved iMR Turnkey Vendor.

With over fifteen years of experience as a preferred provider to most OEMs, Search Optics is the leader in digital marketing solutions for the automotive industry. We start with cutting-edge technology and then support it with the expertise of actual human beings. Your needs are unique, so why settle for cookie-cutter solutions? We don’t just “set and forget,” and our solutions are constantly monitored and optimized by real people with real expertise. Our team of professionals are always available, so you’ll never be left in the dark about your performance. And unlike other providers, Search Optics measures actionable metrics, rather than just counting empty clicks and impressions. Class-leading marketing technology backed by real people – it’s why our clients are top brand performers.

GM Tire Power Up Search Ad Program

Because tires are so critical to the success of your business, Search Optics has been selected as the exclusive provider for tire rebate digital packages that are eligible for matching funds via the GM iMR program.

Your customers are online, and they’re on the go – searching, shopping, and scheduling appointments right from their mobile devices:

  • 70% of drivers research online before making decisions
  • 85% of shoppers make a purchase or schedule an appointment
  • 70% of these actions are made the same day as the initial search

*Millward Brown Digital/Google Auto Parts/Accessories Purchase Study, August 2013

With so much digital activity happening out on the road, there’s more opportunity than ever to reach your customers when they need you most – service, repairs, and maintenance. Nowhere is this more important than tires, the #1 searched part online with over 12 million monthly searches. Moreover:

  • 10% of your service lane traffic needs tires
  • 75% of customers have their vehicle serviced where they buy tires from
  • 66% of customers in market for tires research online prior to making a purchase

Our tire rebate digital packages use the power of paid search to intercept local consumers shopping for tires and direct them to the Tire Finder page on your website, which ultimately leads them to your service lane and boosts sales.

This program is only being offered for a limited time. Sign up today and take advantage of these exclusive rebates!